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Enquiring minds need to know... - Grin with cat attached — LiveJournal
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Enquiring minds need to know... Sep. 30th, 2004 10:29 pm
Just what the hell *is* going on in the Three commercial with the electric desert, the horses with headlights, and the boogying peruvian cowboys with the giant glowing space jellyfish in the urban warehouse-condo?

UPD: A summary for americans and other aliens

The ad starts in an apparently desert environment at night. To the left, a field of flashing red lights of about LED size, resembling a poppy field that's got a bit too friendly with a swarm of fireflies. To the right, two horsemen in western-style cowboy hats and boots, whose mounts bear round headlamps facing front and rear mounted on a vertical pole to the back of the saddle, drag a large jellyfish-like creature with a fairly firm crown some five feet across, dragging long tentacles behind. They travel along a dust road lit by closely-spaced streetlights vaguely resembling 10-foot tall white anglepoise desklamps.

The scene suddenly cuts (one assumes, in chronic embarrasment) to the inside of the sort of large condo that lets New York property agents snicker as they sell warehouse space at hyper-inflated residential rates. The "jellyfish" is now supported in a nest of ropes from the low ceiling, the cowboys (looking vaguely peruvian) stand in front of it holding preserve-jars of a liquid whose dark green colour and oily texture scream a warning in any language when combined with alcohol.

There are two lines of subtitled dialogue (presumably to satisfy union rules) in what sounds vaguely like guttaral japanese, but then I've *no* idea what peruvian sounds like:
"Here's to her"
(to the jellyfish) "Do you want a drink"

The jellyfish sucks the disturbing green fluid through a transparent tentacle resembling the world's longest, thickest glass noodle, and starts glowing. A bassy reverb-heavy, music starts to pump from sources unknown and the first cowboy's arms and shoulders start involuntarily break-dancing, apparently without consulting the rest of him, in a "wave" motion. He then procedes to get moderately funky to this beat. The second cowboy evidently hasn't drunk enough of the absinthe-scumble to feel the groovez and shuffles in a vaguely unconvinced manner.

The advert ends here, having run out of SFX budget and drugs. The tagline is something like "Three. We like to share".

From: steer
Date: September 30th, 2004 - 09:43 pm (Link)
I don't know, but I'm coming to like it.

I've always found UV glow jellyfish beautiful in a kind of spiritual way.
From: tephramancy
Date: September 30th, 2004 - 09:59 pm (Link)
I don't know, but I always laugh when they start dancing with it.
(no subject) - (Anonymous)
From: valkyriekaren
Date: October 1st, 2004 - 06:44 am (Link)
I think that's the problem with overly 'arty' and surreal advertising - you remember the ad long after you've forgotten the products.
From: venta
Date: October 1st, 2004 - 09:14 am (Link)
On the other hand, anything surreal enough to get talked about increases your coverage - I've not seen the advert (that would require me switching the telly on) but have now had Three slightly advertised to me by wechsler, at no extra cost to them.
From: dennyd
Date: October 1st, 2004 - 09:49 am (Link)
Wow, I almost wish I had a television now. That sounds great :)